outskal

OUTSKAL ACADEMY

Learn skills you can put to work.

Practical performance marketing education for people who want to understand digital advertising and develop real-world marketing skills.

Enquire About Upcoming Classes

Dates, format and fees to be announced

THE PROGRAM

Seven areas, one practical thread.

Each area builds on the last, from the idea behind a campaign to reading what it produced.

  1. 01

    Meta Ads

    Campaign structure, audiences, creative and results on Facebook and Instagram.

  2. 02

    Google Ads

    Search intent, keywords, ad structure and measurement.

  3. 03

    Lead generation

    Turning attention into enquiries you can follow up.

  4. 04

    Campaign strategy

    From a business objective to a plan you can test.

  5. 05

    Ad creative fundamentals

    What makes a message stop the scroll and make sense.

  6. 06

    Campaign optimization

    Reading the numbers and deciding what to change.

  7. 07

    Performance measurement

    Tracking what matters and reporting it with context.

THE LEARNING PATH

From the first idea to a campaign you can read.

SKILLS YOU CAN DEVELOP

What you will be able to do.

  • Plan a campaign from a brief
  • Set up Meta and Google campaigns correctly
  • Choose audiences and keywords with intent
  • Write and brief ad creative
  • Read results and decide what to change
  • Report performance to a client or a manager

WHAT YOU WILL WORK WITH

WHO IT IS FOR

Built for people who want to do the work.

Students

A practical skill that employers and clients look for.

Entrepreneurs

Run your own campaigns with confidence, or brief others well.

Business owners

Understand what your marketing money is doing.

Aspiring marketers

Move from theory to work you can show.

How we teach

  1. 01
    Learn the idea

    Each topic starts with the thinking behind it, in plain language.

  2. 02
    Do it for real

    Set up campaigns hands-on, with practice accounts and sample briefs.

  3. 03
    Read the numbers

    Look at real reports and learn what they mean.

  4. 04
    Improve it

    Make changes, see what happens, and build judgement.

Prefer to have campaigns run for you? See Meta Ads management and Google Ads management

QUESTIONS

Good to know.

When do classes start?

Dates have not been announced. Enquire and we will let you know as soon as the next batch is scheduled.

Is it online or in person?

The format is being finalised. Tell us which you prefer when you enquire.

Do you offer corporate and IT training?

Yes. Alongside the marketing program we run corporate digital marketing training, software and technology training for teams, recorded courses and live webinars. Tell us what your team needs when you enquire.

Do I need prior experience?

No. The program starts from the fundamentals and builds up to practical work.

What does it cost, and is there a certificate?

Fees and certification have not been announced. Both will be confirmed before enrolment opens.

Enquire about upcoming classes.

Tell us what you want to learn and whether you prefer online or in person. We will let you know as soon as the next batch is scheduled.

Enquire About Upcoming ClassesAbout Outskal